Master Techniques Selling Your Luxury Home
Master Techniques Selling Your Luxury Home
Blog Article
With the advent of the internet, many companies have found a niche to market their services. Yes, this is the information age, and people pay for information. In the internet world of real estate, referral companies play that role. Here is how it works. They were lucky to register domain names that they own, Ex. Flat Fee Listing, For Sale By Owner, Sale By Owner, FSBO, etc. If someone types in these names or other names that are similar, their sites come up. These are not real estate companies usually, or not in your state if, they are. They offer for sale by owner exposure with multiple listing options. That is where the local flat fee company comes in. The referral companies are like dating services. They match the seller with the local flat fee company who can list your home.
Social networking can put you in touch with like minded people from all corners of the globe. But, there still is something special about meeting new people right in your home town with whom you can share common interests. If you are a lifelong learner blogging also gives you an opportunity to learn new things.
The sale price of my house was much higher than the market value of the home at that time in 2010. I had been trying to sell my home since August of 2008 and had been unsuccessful. There were no buyers to be found. My asking price was $139,500 and I could not sell it. How was it possible that copyright was able to sell my home to Freddie Mac for $167,458.72 when the market value of my house in 2010 was between $99,000 and $125,000? Prices of homes in Kingman, Arizona real estate in Marbella. 2009 and 2010 had already dropped by 40% to 50%. What is going on here?
Almost every surfer on the web real estate development. has run into a junky site intended only for them to click an ad. You know the benalus real estate kind of site I'm talking about...no content, nothing of value to the visitor, and very frustrating to land on.
Ask for case studies. These illustrate certain problems they have encountered in the past, their solution, and the result they achieved. This will help you real estate company or service. decide further.
Is it a Numbers Game? There are many real estate agents out there ready to serve you and only you can find the best one. This is a numbers game which gives you the opportunity to find the best. Thank goodness there isn't only one agent out there that would be a disaster for the client and you know what I mean if you've dealt with the cable company. There is a lot of competition out there for agents so they need to cater to you in order to earn you as a client. Go online and search for Keller Williams, ExecuHome, RE/MAX etc... to find agents. You can also search for real estate agents on Facebook and LinkedIn. Call or email these people and see how fast they respond.
Now, take this a step further. You walk into a luxury goods store where you just want to peruse the merchandise with no particular intent to buy. You are in a "just looking" mode. Get the idea that the manager of the store follows you around every step of the way peering over your shoulder. How soon would you be inclined to make a return visit?
If you want your luxury real estate personal or company brand to stand for something, make sure it is something that your competition cannot also stand for or own. Then, get your messaging on target. Otherwise, you will defeat the entire purpose of branding: "Top of Mind" in a specific category or niche.